You’ve probably heard the saying "It’s easier to keep an existing customer than to get a new one." Well, it’s more than just a saying, it’s true. That’s why you want to take very good care of your current clients or customers and do whatever you can to give them lots of reasons and opportunity to buy from you over and over again. Who wants to constantly be out there pounding the pavement looking for new clients and customers? That’s a lot of work. It’s much easier to up-sell or cross-sell to people who already know and love you.
Here are 10 tips you can use to put a successful Relationship Marketing program into place so you can reap the benefits for years to come.
#1 Create a customer database or file
Whether you have many clients or customers or just a few, make sure you keep records with important details about them. These details may vary depending on your line of business, but they may include their purchase history, special dates such as their birthday or anniversary, family member names or their favorite restaurant or leisure activity.
#2 Never take your customers for granted
Your customers are the reason you are in business. Never assume they will always be there. Continue to earn their trust and show them you care and value their business.
#3 Show your appreciation
Do little things to show how much you appreciate having them as a client. Send them a thank you card or token of appreciation. Do something nice for them. Sometimes its even as simple as just saying "thank you."
#4 Stay in touch
Find ways to stay in touch with your clients. Send out a regular newsletter. Clip and send them news articles about their industry or issues they are concerned about. Make regular telephone calls or send email. Send holiday cards. Use these tools to remind them you’re still around and that you still care.
#5 Take an interest in them and their business
Ask questions. Find out what their challenges are and see if you can help them. Show them you understand their business or their issues and you’re interested in more than just their last purchase.
#6 Serve them
Make it a priority to go out of your way to provide services that truly deliver and make your customers’ lives or their businesses better. Provide great customer service. Do whatever you can to help them achieve their goals.
(C) Copyright 2005 Debbie LaChusa
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
Recent Articles
How to Get Cheap Health Insurance Online in Virginia
Applying for a Card Credit Online
7 Essential Things To Watch Before You Apply For A Credit Card
Real Estate Mortgage Terms
The Incredibly Shrinking Dollar
Considering The Right Insurance Policy
Search Engine Marketing Korea
Payday Advance-How Does it Work
Instant and Easy Payday Loans with Jackson Cash
Executive Recruitment: Is Your Resume Holding You Back
Business Identity Theft
High Rankings - How do Search Engines fit into Your Business?
