The first thing that strikes you when you visit Korea is the level of broadband usage. It is truly a wired society, or more Wi-Fi. The average Korean has more bandwidth, is online longer, and is quite efficient at extracting information out of the web. You would assume that their tool of choice would be […]

There has been a virtual explosion of social networking sites in the past couple of years. Even the big players like Google, Yahoo and MSN are getting into it. With so much interest in how social networks work, one begins to wonder if there is marketing potential within these social networks? I’ve been watching social […]

Now, instead of wide blue bars there are sleek silver-grey bars.  Also, the top bar where the search box is became narrower. To me this makes the page seem less "closed in" and more visually appealing. I now feel as if I can trust the results more because they have more room.  I’ve also noticed […]

Sometimes you see promotions come along and you wonder: did they just do that? The current MSN promotion called msnsearchandwin is a prime example of this.  Not only do they use "black hat" or at least "questionable" tactics on the site, but the messaging is inconsistent. In this article I look at the new MSN […]

Analytics are very important to your web marketing campaign. If you do not use analytics properly you may not understand how effective your search engine marketing is. In this article I look at some practical examples of when to use analytics and some things you need to identify in order to get the most out of […]

SEO and Search Engine Forums & Conferences :: are they really helpful? Working in the SEO/SEM industry can be very rewarding. Many times a problem can be solved simply with a little online research, and posts on a few forums. All to often, however, some people put too much stock in the posts they see, […]

I recently had the opportunity to ask questions of some Google staffers. There were some questions I felt I needed to get verification on, so when I had the opportunity via a conference call I took it.
In this article I highlight some of the points made during the call so you know what Google […]

I can’t tell you how many sites I’ve consulted on where, without a word to the SEM team, the site owner re-launches with a brand new site. Sometimes it’s a simple cosmetic change but more often than not its a completely new site with new page naming conventions and new folder hierarchy. In this article […]

Dear Internet marketers:
After going through a couple of months of frustration, I finally came up with ways to “sneak up” on my competition. I thought I would save you a lot of time, money and hard work and share, my experiance with you.
First allow me to state a fact:
Success = Commitment = […]

Many small online business owners have yet to understand the sheer power that comes from building consumer confidence. They struggle with sales month after month, but still, when someone tells them their site design needs help, they get offended. "I spent a lot of time building my own site!" is the reply.
Here’s my reply… "So […]

A recent newspaper review of a new book, Selling Sickness, got me thinking about niche marketing (The Globe and Mail, Saturday, August 6, 2005, D8-D9). The book in question considers case studies that purport to show how “Big Pharma” (the entire pharmaceutical industry, from manufacturers to drug salespeople) manipulates data to “create” a disease that […]

Knowing about the people who buy your products or use your services on the internet is extremely important. If you know what your customers like, dislike, want and think, then you know exactly how to update your site and adapt it. Nothing pleases a visitor more than a site that fulfils everything that they desire. […]

Before you set out to explore the online shopping market you should do some planning, take a piece of paper and pen and write down the steps that will help to bring in traffic to your website.
And once they have visited you must have something to entice them to remain and do some shopping, in […]

The use of free, relevant and meaningful content can single handedly grow your business into seven figures while making you the star of the lives of thousands of raving fans (customers and clients).
Using free content is not a new concept. However, out of the thousands who actively send out free content to their list, less […]

Developing a successful web site takes more than simply building a web site with an active URL. Instead, it takes a marketing strategy that takes into account every avenue and angle so as to handle everything and make the site as lucrative as possible. Unfortunately, many web businesses fail because they fail to take into […]