Unlike most of the products we buy in our modern age, flowers can not be mass fabricated. A growing, living creature, flowers need to be cared for throughout their entire existence. The amount of labor needed for the process of a finished bouquet is tremendous. There are growers, who then pass over their blooms to […]

With the advent of blogs and other informational sites, the search engine market space has become increasingly competitive. Sometimes website owners begin to wonder if they will ever make money off their product or service. In this article I give you other ideas on how to make money with your website, even if you don’t […]

You’ve probably heard the saying "It’s easier to keep an existing customer than to get a new one." Well, it’s more than just a saying, it’s true. That’s why you want to take very good care of your current clients or customers and do whatever you can to give them lots of reasons and opportunity […]

Anger is one of the best emotions that you can arouse in a donor. Anger is a healthy emotion, particularly when your fundraising letter offers donors a way to assuage their anger. “Individuals are more prone to respond to a genuine feeling of anger than to any other emotion,” says Roland Kiniholm in his book, […]

Cinch your success with 8-second leaders! Step into the saddle and ride to the buzzer – but first, get outfitted for success. Some things are necessary to have on hand in order to be prepared for coming out of the chute. No cowboy worth his chaps would step onto a horse without the right attire. […]

Almost everyone who dreams of starting their own business is familiar with the fact that they should create a business plan. However, often that’s where many people stop. When you created your business plan, what did you do with it? You actually have the base for the next step, which is creating your marketing plan. […]

But more importantly, watch what they do. If you do much online shopping, you’re sure to have seen some great, and not so great, sales letters urging you to get that oh-so-fabulous product that will solve all your problems right now. Some of those letters probably make you want to whip out that credit card […]

Email marketing can be a tremendously valuable tool for web businesses. Because it is so fast, cheap and easy, and because it is everywhere, email lends itself ideally to direct marketing. In this day and age, to say that the whole world is on the Web is not a stretch. Hundreds of millions of people plug into the Web on a regular basis.

There’s a saying that half of all marketing efforts are wasted, but it’s impossible to tell which half!
I know from hard won experience how easy it is to waste money on marketing.
When I first set up my own business in 1998, I spent tens of thousands of dollars employing the best graphic designer and printing […]

Do you ever wonder how some businesses always seem to be doing so much business? And how they seem to do all that business without really trying that hard? Most of us would like to have business come to us, rather than chasing it. Think of a magnet – pulling business towards your company, effortlessly […]

To prevent the risks of a promotion campaign for our products or services, I’m talking about email campaigns, it is recommended to study some of the most common mistakes that can be made in this situation:
1. The desire of immediate success
Launching a promotion campaign through email can be compared the situation in which we want […]

What is a Marketing Plan?Marketing is to do with matching the features and benefits that your products and services are able to provide with specific customers and then telling those customers why they should buy them from you. Your marketing plan details how to do this. A Marketing Plan is a document that supplements your […]

Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and the like are conducted all over the world, as everyone knows. But how are the markets to be studied selected in the first place?
New York, London, Paris, Chicago, Los Angeles, San Francisco, Toronto, Boston and Dallas are all great places to see first rate entertainment, […]

It’s a sunny morning and you’re sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet.
You take a sip of new blend coffee and then feel a rush of […]

If you have been to expos and trade shows as an attendee like me you would be familiar with the exciting prospect of carrying home a heavy plastic bag of trade show promotions, the end result though is usually the trade show promotions end up down the back of the couch, on the floor or […]