I’m too busy; I’d love to but I’m very busy; I’ll get round to that when I’m not so busy.
How often have you said any of those phrases? How many times a week do you hear someone else say those phrases? They’re very common and busyness seems to have become a way of life for […]

It is clear that good Corporate Governance is in the best interests of shareholders of public companies, but how can it benefit shareholders of private companies and other business owners?
Will a good system of corporate governance increase the bottom line?
One of the elements of a good system of corporate governance is ensuring that the role, […]

NOTE: Brad Phillips was a Producer for CNN’s The Capital Gang from 2000-2001.
Robert Novak’s meltdown on CNN’s Inside Politics was predictable, perhaps. After all, he’s spent the past two years fending off growing public criticism for his role in the Valerie Plame leak investigation and has watched helplessly from the sidelines as his media brethren […]

If you have had any experience in public relations or marketing, you probably know how well press releases can work. There are many, many companies who have increased sales by 100%-300% in a matter of months simply through using press releases.
Most people don’t know how to write them, distribute them, or use them to their […]

Ever had one of those conversations where you wondered what the topic was and the only word you could identify was “I”?
As a marketer, I often recommend marketing yourself. However, there comes a point, rather quickly in any conversation when the other person tires of hearing “I”. So, the problem is…
How’s the weather over there? […]

Cinch your success with 8-second leaders! Step into the saddle and ride to the buzzer – but first, get outfitted for success. Some things are necessary to have on hand in order to be prepared for coming out of the chute. No cowboy worth his chaps would step onto a horse without the right attire. […]

Writing fundraising letters can be an effective way to request donations to a charitable cause. Letters are used for a variety of purposes and can be sent to a large number of people or a select few. The results of a writing a fundraising letter can vary greatly depending on the purpose of the letter, […]

Almost everyone who dreams of starting their own business is familiar with the fact that they should create a business plan. However, often that’s where many people stop. When you created your business plan, what did you do with it? You actually have the base for the next step, which is creating your marketing plan. […]

But more importantly, watch what they do. If you do much online shopping, you’re sure to have seen some great, and not so great, sales letters urging you to get that oh-so-fabulous product that will solve all your problems right now. Some of those letters probably make you want to whip out that credit card […]

Email marketing can be a tremendously valuable tool for web businesses. Because it is so fast, cheap and easy, and because it is everywhere, email lends itself ideally to direct marketing. In this day and age, to say that the whole world is on the Web is not a stretch. Hundreds of millions of people plug into the Web on a regular basis.

If you went to see your doctor, and he mentioned a particular over the counter drug to you, or a particular type of food that was healthy, chances are, you would listen to this advice, than go out and buy the product.
Why is it that when a doctor recommends a product, people buy it without […]

 
Some of the best sales people I have ever met, were able to meet all of their sales goals without ever selling a thing. They simply recommended their products to their customers.
They were able to do this because they spent years building their book of business.
Whenever a current customer walked into their office, or called […]

Mutual Funds are considered to be one of the best investments one can get hands on. They’re very flexible and cost-effective. An excellent investment for people with restricted knowledge, time or, money.
For beginners, who might have a perplexed expression on their faces at the mention of mutual funds; let me first acquaint them with what […]

You’ll want to opt for the no-load or institutional share class instead. If you’re a no-load investor who is determined to buy a fund that’s primarily broker-sold, go through a supermarket and opt for the D shares.
If you are using a broker or planner, the decision about whether to opt for the A, B, or […]

So you have spent hours and hours writing, shaping and crafting your media message. You’ve worked on setting your objectives, identifying your target audience and working out how to reach them. Your release is well structured and packaged, leaving just writing the head-line remaining.
Unfortunately with little time remaining you hastily put together the headline and […]